Marketing Campaign Library Repository

The Transit Marketing Campaign Library is hosted online through CUTA's existing library system and provides a searchable library of transit advertising campaigns for all types of transit system initiatives - from launching a new service or changing existing schedules, to introducing new products or behavioural concepts to customers. All CUTA member transit systems in good standing are able to access this library of information for their use, thereby expanding the ability of Canadian transit systems to deliver specific marketing/communication messages to their customers without the added time and expense of creating a new campaign themselves.

Additionally, with exposure to a cross-country selection of marketing/communication campaigns, the strategies behind them and what they achieved against a desired target, all CUTA member transit systems will benefit in understanding how other transit systems in Canada are communicating important issues. The sharing of ideas also builds consistency in messaging to both customers and non-customers in communities across Canada.