This week’s Transit Highlights showcase creative approaches to rider engagement, the integration of public art into transit spaces, and continued environmental initiatives across Canada. From unique in-system experiences to community-focused projects and fare-free service, these efforts highlight the evolving role of transit in connecting people and communities.

Montreal Canadiens players featured in métro station announcements

The Société de transport de Montréal has introduced a special initiative featuring Montreal Canadiens players in next-station announcements across the métro network. The campaign aims to engage riders and celebrate local sports culture through a unique in-system experience. Similar initiatives highlight how transit agencies are using creative partnerships to enhance the passenger experience and connect with communities.

Artwork representing Edmonton’s transit network completed

A large-scale artwork depicting Edmonton’s transit network has been completed, highlighting the system’s role in connecting communities across the city. The project brings together elements of public art and transportation infrastructure to reflect local identity and mobility. Initiatives like this demonstrate how transit systems can be integrated into broader cultural and placemaking efforts.

Free transit offered in West Kootenay for Earth Day

Transit providers in the West Kootenay region offered free service on Earth Day to promote environmentally friendly transportation options. The initiative aimed to encourage residents to try transit while supporting broader efforts to reduce emissions and reliance on personal vehicles. Fare-free service during environmental awareness events continues to be used as a tool to promote sustainable mobility.

Together, these initiatives highlight how transit systems continue to evolve beyond core service delivery, supporting culture, community engagement and environmental awareness across Canada. CUTA will continue to share developments as agencies and partners explore new ways to connect with riders nationwide.