Translink Wins Marketing and Communications Award
Translink received the Marketing and Communications Award at the 2024 CUTA Awards Ceremony.
TransLink invited Black Canadian curator Nya Lewis to lead a project highlighting the uniqueness of the Afro diaspora through contemporary Black art. Lewis engaged artists who challenge social, economic, and political conditions, aiming to showcase the depth of knowledge within the Canadian Afrodiasporic art landscape while respecting often overlooked narratives.
The resulting public art exhibition, created in partnership with Hogan’s Alley Society, documents contemporary Black creativity and aims to educate and disrupt, enhancing understanding of Black history in Canada. One artwork near the former Hogan’s Alley site reflects on the historical racism that led to the displacement of Vancouver’s Black community.
Community programming included a launch event and artist talks, celebrating the exhibition and the support systems for Black artists and curators. The initiative has significantly impacted inclusivity within the transit system, reaching 400,000 daily riders and addressing the underrepresentation of Black artists.
Qualitatively, the art resonates with passengers, enhancing their sense of belonging and safety. Feedback from the community underscores the emotional significance of diverse representations in public spaces. The program’s temporary art installations are cost-effective, ensuring prominent visibility that challenges existing norms and promotes diversity, equity, and inclusion within the transit system. Overall, the Public Art Program exemplifies how public transit can advance social justice and enhance the rider experience for all.